How Market Map helped SalesLeap’s SDR team increase attainment
SalesLeap, a fast-growing marketing and sales agency, encountered several challenges that stunted their sales growth. Their CRM was cluttered with NAICS-coded industries, making it difficult to effectively segment by niche. This lack of clarity resulted in inconsistent and subjective identification of top verticals, which led to disjointed sales strategies and missed opportunities.
SalesLeap used Gradient Works' Market Map to improve their outbound strategy by identifying high-potential verticals and targeting similar prospect clusters. Market Map simplified customer-prospect correlations and enabled personalized, scalable outreach, enhancing both sales strategy and communication quality for better results.
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