The Complete RevOps Glossary

All terms > Marketing Qualified Lead (MQL)

Marketing Qualified Lead (MQL)

A marketing-qualified lead (MQL) is a type of lead generated through marketing efforts, that meets a certain threshold or set of criteria indicating a greater chance of converting from prospect to paying customer when compared to other leads. An MQL is usually an inbound lead. 

Learn more about MQLs vs SQLs here.

 

Did we miss anything? 

If you have ideas for other RevOps terms to include in our glossary, submit them here!