The Complete RevOps Glossary

All terms > Sales Development Representative (SDR)

Sales Development Representative (SDR)

A sales development rep (SDR) is an entry-level sales specialist who focuses on finding or qualifying new prospects, establishing early prospect relationships, and populating the sales pipeline with new leads for AEs. In some cases, SDRs set calendar appointments for AEs after qualifying a new lead.

Watch this video on hiring and training an SDR team to learn more. 

Related blog posts

Blog Post

The role of an SDR manager in goal setting and development

Sales Development Representatives (SDRs) play a crucial role in driving revenue growth. However, behind every successful team of SDRs is an effectivef... Read Post

Blog Post

Demystifying the SDR process for outbound prospecting

Sales Development Representatives (SDRs) have one of the hardest jobs in sales. Outbound SDR outreach is grinding thankless work. Read Post

Blog Post

Benchmarks for metrics that matter to an SDR or BDR team

Wondering how well your sales development team is doing? We've compiled a huge list of benchmarks for the SDR metrics that matter. Read Post