Looking for a Zoominfo alternative for B2B company data?

Use the power of Sales AI to build better sales pipelines

Gradient Works Account Research is a game-changer for RevOps leaders looking to nail account segmentation, territory design, outbound pipelines, and ICPs. Gradient Works offers AI-driven data enrichment for strategic account selection and prioritization, setting it apart from ZoomInfo's extensive contact database. While ZoomInfo provides broad contact details and outdated NAICs codes for segmenting, Gradient Works focuses on filling complex data gaps to inform smarter sales strategies.

Let the Sales AI segment and prioritize your accounts

Gradient Works Account Research provides sales leaders with advanced AI-driven capabilities that surpass traditional offerings like ZoomInfo when it comes to segmenting and prioritizing accounts. By utilizing features such as AI Researcher and Market Map, Gradient Works fills complex data gaps and delivers precise micro-segmentation based on AI-generated industry classifications. This allows sales teams to enrich their data more effectively and identify high-potential accounts that closely resemble their best customers. The result is a more efficient prioritization process that enhances hyper-targeted pipeline results, enabling sales leaders to focus their resources on accounts most likely to convert and drive better sales outcomes.

Use Account Research to understand your customers and enrich for the following:

  • Which companies should we disqualify because they are consultants or nonprofits?

  • What services do our healthcare provider prospects offer patients?

  • Identify applicant tracking systems used by our prospects.

  • Which accounts are mis-assigned because of a wrong address?

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Account Research vs ZoomInfo

Just how does Gradient Works compare to ZooomInfo? Here's a detailed breakdown.

  ZoomInfo Gradient Works
Data enrichment capabilities ✔️ ✔️
Contact Enrichment ✔️ ✖️
Lookalike scores ✖️ ✔️
Net new account sourcing ✔️ ✔️
Accurate industry clusters (not NAICs codes) ✖️ ✔️
Coverage reports ✖️ ✔️
AI Researcher ✖️ ✔️
AI Assistant ✔️ ✖️
Website Traffic ✔️ ✖️
Engagement Reports ✔️ ✔️
Intent Signal Workflow ✔️ ✖️

Managed AI Researcher

This feature is unique to Gradient Works. 

For RevOps leaders who are already stretched thin with managing territories, optimizing sales strategies, and handling complex data, our managed services for AI Researcher offer a game-changing solution. Our managed services for AI Researcher take the hassle out of creating and testing AI prompts. We handle everything—from crafting precise instructions to verifying results—so you get accurate, strategic data fast.

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Is AI Researcher right for you?

AI Researcher prompt detail

Gradient Works Account Research offers unique advantages for sales leaders focused on defining ICPs, managing territories, and segmenting accounts for hyper-targeted pipelines. With its AI Researcher, Gradient Works fills complex data gaps using custom AI-driven enrichment, ensuring comprehensive and accurate account profiles. Market Map provides detailed scoring and micro-segmentation, enabling precise territory design and prioritization of high-potential accounts. Additionally, coverage reports help assess engagement effectiveness, while the platform seamlessly handles and corrects messy CRM data.

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Are you currently a Clay user?

We'd love to show you just how much more Gradient Works can do. 

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