The Gradient Works Blog

Posts by Allie Spratto

The retirement of business attire
07/13/2021 The retirement of business attire We're well over a year into this pandemic, and a lot has changed. And I mean a lot. The world has adapted so quickly in so many ways, especially the…
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From retail to RevOps: Why your first job experience matters
06/03/2021 From retail to RevOps: Why your first job experience matters It's pretty common for early-career people to say “I've only ever worked retail jobs. That has nothing to do with the corporate world." While it may…
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So you want to talk about chatbots
04/21/2021 So you want to talk about chatbots Imagine this: You’ve just discovered this amazing company that has exactly what you need to help you. You immediately head to their website to buy…
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Behind the scenes of sales and marketing
03/11/2021 Behind the scenes of sales and marketing Over the past few months, part of my job at Gradient Works has been prospecting new leads for the company. When I first started out at Gradient Works…
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What we've learned using LinkedIn for B2B marketing
01/28/2021 What we've learned using LinkedIn for B2B marketing Let's face it, social media is a crucial channel for marketing in the digital age. For us, LinkedIn has been such an important channel in telling the…
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The importance of mentorships
12/09/2020 The importance of mentorships One of the most important aspects of an internship or junior full-time position is access to more senior coworkers who can help guide, or mentor, a…
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The role of sales operations in times of change
11/12/2020 The role of sales operations in times of change As we’re winding down to the end of the year, many of us are planning for the next normal of 2021 and beyond. If all sales are currently (and maybe…
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Tips to build (and build up) an SDR team
10/08/2020 Tips to build (and build up) an SDR team Managing entire teams remotely is a challenge. Coaching, evaluating, supporting—these all become more complicated when done remotely, especially for…
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4 things I’ve learned after the first week of my internship
09/10/2020 4 things I’ve learned after the first week of my internship This is a guest post from Gradient Works' first-ever marketing intern - Allie Spratto. Allie is majoring in Corporate Communication and preparing to…
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