The Gradient Works Blog

Posts by Manny Ruan

The human side of AI: Why genuine connection matters in outbound sales
11/19/2024 The human side of AI: Why genuine connection matters in outbound sales In the race to scale outbound efforts, AI outreach has lured many teams into thinking they can automate their way to meaningful connections. But…
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The ICP data you need for your 2025 GTM plan
11/12/2024 The ICP data you need for your 2025 GTM plan A successful GTM strategy isn’t based on guesswork—it’s data-driven, surgical, and tailored to your ideal customer profile (ICP). But here’s the…
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Streamline account distribution with dynamic territories
10/31/2024 Streamline account distribution with dynamic territories You’ve got a killer sales team, but there’s a bottleneck. Your reps are crushing it one day, then swamped the next, while some high-potential…
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GTM2024 round-up
10/22/2024 GTM2024 round-up GTM2024 is in the books, and if there’s one takeaway, it’s this: the future of go-to-market strategy is all about efficiency, alignment, and next-gen…
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The ultimate RevOps account selection toolkit
10/17/2024 The ultimate RevOps account selection toolkit Let’s bring it all together. You’ve got your ideal customer profile (ICP), account scoring, segmentation, and territory design—these are the four…
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Outbound in 2025: Targeting vs. spray and pray
10/09/2024 Outbound in 2025: Targeting vs. spray and pray Outbound sales in 2025 is a whole different game. Gone are the days when you could just fire off emails to 1,000 random companies and pray to the…
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Territory design: How do you divvy up high-potential accounts?
10/03/2024 Territory design: How do you divvy up high-potential accounts? RevOps and sales leaders, let’s talk about something that can either supercharge your sales team or sink them—territory design. You’ve got a list of…
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How Account Research improves CRM data hygiene
09/26/2024 How Account Research improves CRM data hygiene Your CRM data hygiene could be holding your entire operation back. I get it, “data hygiene” isn’t exactly the buzzword you want to hear when you’re…
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2025 territory planning assessment
09/24/2024 2025 territory planning assessment Welcome to the 2025 territory planning assessment! Senior RevOps professionals need a flexible, data-driven approach to adjusting GTM strategy to…
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