Finding and prioritizing accounts can be a pain when relying on outdated industry codes and traditional data enrichment software (which also source their data from the same outdated B2B databases). No matter what size your company is, do you really have the resources and time to do all the manual research to make sure you’re giving high-potential accounts to your BDR team? Or are you conserving your resources, assigning any account that at least has a similar industry category, and then having to fix your pipeline halfway through the year because you’re behind on the books? It doesn’t have to be that way anymore.
What is Lookalikes?
Lookalikes is our newest addition to the Gradient Works platform, and it’s designed to use Sales AI to identify your best existing customers and find net new high-potential accounts across any market segment. By analyzing the characteristics and data of your top-performing customers, Lookalikes sources new prospects that closely match these profiles, ensuring a higher likelihood of conversion.
When your database lacks enough high-potential prospects, Lookalikes enriches your sales pipeline with lookalike accounts that are most likely to convert, thereby improving your ability to forecast and manage potential revenue streams. Additionally, you can streamline territory mapping by inputting your results into Market Map which prioritizes those account results, allowing your sales team to allocate resources more effectively and focus efforts where they matter most.
Finding Lookalike customers
Niche customers
Finding your niche customers can be a real headache, whether you’re a startup, mid-sized company, or large enterprise. Take accounting firms, for example—they come in hundreds of variations across 15 service types, but NAICS codes only cover three, leaving the rest labeled as “other”. Traditional data enrichment is not only pricey and ineffective but it still demands weeks of manual work to find prospects that match your ICP.
Using sales AI, Lookalikes analyzes the key traits of your best customers—like location, size, revenue, and specific service types—and automatically finds new accounts that fit the bill. This is paramount to sales planning efficiency because the accounting firms in rural Indiana might have the right services, but the wrong size or maturity which would disqualify them. Without Lookalikes, someone is going to have to make those choices for hundreds of accounts they look at over weeks of time. This means you can quickly build an outbound pipeline with high-converting prospects, saving time and resources while hitting your sales targets faster than ever.
Startups looking for growth
Lookalikes is perfect for companies looking to grow by expanding their Total Addressable Market (TAM). Startups often have a tough time finding and prioritizing the right accounts because they’re either new or don’t have the resources to do all the necessary research. It’s a tricky balance to be efficient with your time while still finding accounts that are likely to convert—every minute matters! With Lookalikes, you can simply upload your existing customer list and decide how many new accounts you want to find. It uses AI to combine firmographic data with website scraping, identifying prospects that closely match your best customers. This is way better than the outdated NAICS codes that most “lookalike” finders rely on. By efficiently discovering similar high-potential accounts, Lookalikes helps startups quickly grow their pipeline, focus on the most promising accounts, and boost their revenue without wasting time on
less likely prospects.
From finding customer lookalikes to managing dynamic books with Gradient Works
Gradient Works makes life easier for sales and RevOps leaders by helping them use dynamic books to make sure reps are always working the best accounts available. By helping you improve account segmentation, using AI for data enrichment and account sourcing and making operationalization simple through our routing and territory management, Gradient Works empowers teams to drive better pipeline results. Want to see how it works? Check out our demo and see the difference for yourself!
