Outbound strategy lives and dies by one thing: account selection. If your reps are chasing the wrong accounts, you’re not just wasting their time—you’re burning money. That’s why Gradient Works has always been about helping you get the right accounts in front of the right reps at the right time. And now, we’re taking it a step further with AI Researcher, the secret weapon you didn’t know you needed.
Why AI Researcher exists
Every sales leader knows their Ideal Customer Profile (ICP) is critical. But here’s the catch: most ICPs are built on generic data like company size, industry, and location. That’s great, but it’s just the basics. The real magic happens when you unlock that +1 ICP factor—the one thing unique to your business that truly defines a good-fit account.
Here’s the problem: that +1 factor is often super specific, hard to quantify, and a nightmare to operationalize. Think about it—maybe you need to target companies that:
- Recently experienced a data breach.
- Offer a specific medical service.
- Employ a certain type of contractor.
How are your reps supposed to figure that out? Manually Googling every prospect? Yeah, no. That’s where AI Researcher comes in.
What exactly is AI Researcher?
AI Researcher is like your team’s personal detective, but faster and way smarter. It’s an intelligent agent that scours the internet for the data you need to fill in the gaps about your prospect accounts. It’s like having a superhuman research assistant, minus the awkward 1:1 meetings.
Here’s how it works:
- Define your criteria: Want to know if a company has SOC 2 certification? Looking for businesses with modern websites? AI Researcher can do that.
- Scan and synthesize: It searches the web for the information you need, compiles it into actionable data, and delivers it straight into your CRM.
- Export and execute: Whether it’s one account or thousands, you can use that data to prioritize, assign, and start outreach.
No more guesswork. No more reps wasting time on bad-fit accounts. Just data-driven precision.
Why you need AI researcher yesterday
Your reps’ time is too valuable to spend it Googling prospects or disqualifying accounts that should’ve never been on their radar in the first place. AI Researcher changes the game by:
- Making the most of your CRM: Filling in data gaps so you can actually use your CRM to its full potential.
- Boosting outbound efficiency: Reps work smarter, not harder, by only focusing on high-value accounts.
- Uncovering hidden potential: That +1 ICP factor you couldn’t quantify before? AI Researcher makes it operational.
The result? More pipeline, less stress, and a team that’s laser-focused on winning.
The managed AI advantage
If the idea of setting this up sounds like another task for your already-overworked team, don’t sweat it. We offer Managed AI Researchers, where we handle all the prompt-writing and configuration for you. You tell us what you need, and we deliver the data. No technical headaches, no guesswork—just results.
Try it for yourself
Still skeptical? We’ve got demo Researchers ready to show you the ropes. Want to see which companies in your CRM had a recent data breach? Or which ones offer online appointment scheduling? Give it a try, and you’ll see how easy it is to turn raw data into actionable insights.
AI Researcher isn’t just another tool; it’s the missing piece to your outbound puzzle. If you’re ready to stop spinning your wheels and start prioritizing, let’s chat.
