You’ve got a killer sales team, but there’s a bottleneck. Your reps are crushing it one day, then swamped the next, while some high-potential accounts slip through the cracks. Sound familiar? This is the reality of static territories—rigid, outdated, and a nightmare for optimizing capacity. But hey, don’t sweat it. There’s a smarter way to handle account distribution that keeps everyone focused on the right accounts at the right time. It’s time to get with the program and embrace dynamic territories.
What the heck are dynamic territories?
Imagine if your account distribution wasn’t set in stone—if you could dynamically adjust territories based on real-time data. That’s where Gradient Works comes in. We’re talking real-time rebalancing that ensures the right reps have the right accounts when they’re at peak capacity. No more overworked AEs struggling under a mountain of leads or those rogue reps sitting on prime accounts without lifting a finger.
Dynamic territories (we also call these dynamic books) mean you’re constantly optimizing your team’s focus and effort. With Gradient Works’ dynamic books, you get to rebalance on the fly, ensuring that high-priority accounts aren’t left to gather dust, and reps aren’t sitting around with nothing but their CRM open, waiting for their turn to bat.
The benefits of real-time rebalancing
Let’s break it down. Real-time rebalancing means:
- No more wasted accounts: You’ve got killer accounts in your CRM, but they’re just sitting there because your team is overextended or someone’s out of office. With dynamic territories, accounts are constantly being reassigned based on rep availability and capacity. No account left behind.
- Optimal rep capacity: Your reps are good, but they’re not machines. Overloading them with too many accounts leads to burnout—and we all know burnt-out reps don’t close deals. Gradient Works ensures your reps always have a manageable workload by distributing accounts dynamically based on real-time availability and performance. Peak efficiency, baby.
- Prioritize the right accounts: Ever noticed how some accounts just… sit there? They’re important, but no one’s working them because of rigid territory lines. Dynamic books let you adjust based on account scoring and ICP alignment, so reps are always working the best opportunities at the right time.
How does Gradient Works help?
Gradient Works is your go-to here. With our platform, you’re no longer at the mercy of static territories that don’t flex when you need them to. Here’s how we make your life easier:
- Real-time territory rebalancing: Gradient Works monitors rep capacity, account activity, and market conditions to shift accounts to reps who have the bandwidth and skill to close them.
- Dynamic account assignment: We ensure that accounts are automatically reassigned to reps when needed, so your team always has a steady stream of relevant, high-potential accounts to work on.
- Data-driven decisions: It’s all based on data. Gradient Works uses AI to evaluate which reps are crushing it, which accounts are heating up, and who’s ready for more action. No more guesswork—just precision.
Stop wasting time. Start maximizing efficiency
Let’s be real: efficiency is everything right now. Sales teams are being asked to do more with less, and the days of assigning territories once a year and forgetting about it are long gone. If you’re still doing that, you’re leaving money on the table. Dynamic books allow you to unlock unreasonable efficiency and stay ahead of the curve.
Stop stressing about which accounts are being ignored and who’s overworked. With dynamic territories, real-time rebalancing, and Gradient Works in your corner, you’re optimizing your team’s output, slashing wasted time, and making sure every rep is in the best position to succeed.
Time to embrace the future of sales, folks. Your accounts (and your reps) will thank you.
This is how you turn chaos into control and make sure your sales team is working smarter, not harder. Gradient Works has your back. Let our team show you how dynamic books can increase efficiency across your sales team.
