<span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="text" >Unlocking CRM gold with Market Map</span>
08/02/2024

Unlocking CRM gold with Market Map

Alright, let’s dive into the wonderful world of CRM and that magic that is Market Map. Ready to level up your sales game? Buckle up.

Finding gold in your CRM: How Market Map uncovers hidden gems 

Yo, fellow sales leads! Ever felt like you’re sitting on a goldmine but can’t seem to find the gold? Yeah, I’m talking about those hidden gems in your CRM that are just waiting to be discovered. It’s like having a treasure chest full of leads but no map to guide you. Well, guess what? Market Map’s generative AI is about to change your life. Let’s break it down.

The CRM conundrum 

You’ve got this massive CRM packed with accounts. Some are hot, some are not, and some are just chilling in the background, waiting for their moment to shine. But here’s the problem: sifting through this data to find the accounts that actually matter is like trying to find a needle in a haystack. Ain’t nobody got time for that.

You need to be closing deals, not playing detective. That’s where Market Map comes in. It’s like having a personal assistant who’s a genius at identifying potential customers.

Why existing accounts matter 

Before we dive into the AI magic, let’s talk about why those existing accounts in your CRM are worth your attention. First off, they’re already in your system, which means someone at some point thought they were worth something. Maybe they’ve gone cold, or maybe they were never fully explored. Either way, they represent potential revenue.

Plus, working with existing accounts is often easier than going after brand new leads. They’ve already had some interaction with your brand, so the initial barrier is lower.

Market Map's generative AI 

Alright, now let’s get to the good stuff. Market Map’s generative AI is like having a superpower that helps you find accounts similar to your best customers. Imagine cloning your top clients and having an army of them ready to buy from you. That’s essentially what Market Map does.

Here’s how it works:

  1. Data crunching: The AI dives into your CRM and analyzes your existing customers. It looks at all the juicy details – industry, company size, buying behavior, and more. 
  2. Pattern recognition: Once it’s got the data, the AI identifies patterns and similarities. It figures out what makes your best customers tick and what common traits they share.
  3. Account surfacing: Now for the magic trick. Market Map scans your CRM for accounts that match these patterns. It’s like having a metal detector that only beeps for gold. Suddenly, those hidden gems start popping up and Market Map sorts them out into clusters that resemble your customers so you can prioritize these accounts.

The results 

Let’s get real for a second. What does this actually mean for you? It means you’re no longer wasting time on dead-end leads. Instead, you’re focusing your efforts on accounts that are more likely to convert. It’s like going from fishing in a random pond to having a map to the best fishing spots.

You’ll be hitting your targets faster, closing more deals, and looking like a rockstar in front of your boss. Plus, you’ll have more time to do the things you love – like hitting the gym, chilling with friends, or maybe even taking that trip to Bali you’ve been dreaming about.

How to get started 

So, how do you get in on this action? It’s simple:

  1. Integrate Market Map: Get Market Map integrated with your CRM. Don’t worry, it’s painless. You don’t need a degree in computer science to make it happen.
  2. Let the AI do its thing: Sit back and let the AI analyze your data. It’s like having a mini-vacation while your new personal assistant does all the hard work.
  3. Act on insights: Once the AI surfaces those golden accounts, it’s go time. Reach out, make those connections, and start closing deals.

Final thoughts 

In the fast-paced world of sales, having an edge can make all the difference. Market Map’s generative AI gives you that edge by turning your CRM into a treasure trove of potential deals. No more guessing games, no more wasted time.

So, what are you waiting for? It’s time to unleash the power of AI and start finding those hidden gems in your CRM. Your sales numbers will thank you. The secret sauce to turning your CRM into a revenue-generating machine with a little help from Market Map’s generative AI. Now go forth and conquer!

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