Every B2B sales team has missing company data in their CRM. You might have incomplete account data, inconsistent account records, or even not enough prospects.
But not any more.
Introducing Gradient Works Account Research - the missing piece to your data puzzle.
Account Research is designed to solve the most challenging data problems B2B sales teams face, filling in gaps that legacy data enrichment tools often miss. So bring us your hardest data gaps, the data you can't get from other data enrichment.
Account Research includes two all-new capabilities to fill in your data gaps:
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AI Researcher: Enrich your accounts with the specialized data you haven’t been able to get elsewhere. Don't want to deal with an AI yourself? Try our Managed AI Researchers and we'll do all the work.
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Lookalikes: Turn a list of customers into a list of similar, high-potential net new accounts to import into your CRM.
Learn more here - including how to get 5,000 free credits to try it out.
The details
Gradient Works Account Research combines our existing Market Map functionality with two totally new AI capabilities to provide a one-stop shop for RevOps teams that need to better select and prioritize accounts.
Account Research includes:
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New! AI Researcher: Think of it like ChatGPT for turning questions about prospects into usable account targeting data at scale. Given a prompt, our system will search the web, synthesize raw content and provide structured data that can be imported right into CRM. We also know some companies just want answers without the hassle so we also offer Managed AI Researchers where we do the heavy lifting.
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New! Lookalikes: This has been our most requested feature since launching Market Map last year. Find new accounts in any market segment. We can now turn a list of customers into a list of similar high-potential net new accounts to target.
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Market Map: Score and group accounts into micro-segments for highly targeted outreach to the best possible prospects.
How does this all fit into the Gradient Works platform?
This makes the dynamic books model work even better by helping our customers select the best possible accounts to go into rep books using Bookbuilder and assign via Routing. When you combine this with our analytics for rep accountability and market coverage, you’ve got an end-to-end solution that ensures reps are always working the best possible accounts.
Curious to learn more?
We know seeing is believing when it comes to data enrichment. So we want you to see it. Sign up for a demo of Account Research and receive 5,000 free credits to see for yourself.
If you’re already a Gradient Works customer, just reach out to the Gradient Works team in Slack or email.
Finally fill in the data gaps that legacy data enrichment can’t fill with Account Research.
