LinkedIn announced that they would no longer be supporting LinkedIn Sales Insights in 2025, which has left many sales leaders who use it for firmographics scrambling to find something else to fill the gaps. LinkedIn claims that the Sales Insights can be used for everything from persona building to gathering contact data to prioritizing accounts.
Can’t we switch to LinkedIn Sales Navigator?
The short answer is: no. Sales Navigator isn’t meant to enrich data and be used for strategy analysis, it's meant for SDRs to plan out prospecting workflows and automations. The functions are completely different and do not offer strategic information that RevOps and Sales leaders can use for sales planning, ABM, or account prioritization.
Alternatives to LinkedIn Sales Insights
At Gradient Works, we’ve developed a powerful suite: Account Research. The included products–AI Researcher and Market Map–don’t just fill the gap left by LinkedIn Sales Insights; they blow it out of the water. Let’s dive into how our solutions can supercharge your sales planning, prioritize accounts, refine your ICPs, and build effective outbound pipelines.
Comprehensive Account Research: Know your targets inside and out
Remember how LinkedIn Sales Insights gave you a snapshot of your prospects? Now, imagine having a full-blown brief. That’s what Account Research offers. We provide deep dives into each account with real-time data on firmographics, company services and products, people roles, tech stacks—you name it.
AI-powered sales insights with AI Researcher
Sure, simple AI web scrapers can hunt down specific keywords on the web. But AI Researcher? It goes miles beyond that. Instead of just gathering data, AI Researcher draws intelligent conclusions that genuinely impact your sales planning and strategies–without hiring a team of analysts.
Imagine having ChatGPT tailored for your sales needs. With AI Researcher, you can ask precise questions about your prospects and accounts, and our system doesn't just fetch information—it searches the web, synthesizes the content, and delivers structured, actionable data straight into your CRM.
Why it’s better:
- Smart data synthesis: Unlike basic scrapers that collect data, AI Researcher understands and interprets the information, providing you with meaningful insights that matter.
- Structured and ready-to-use: The data you receive is organized and formatted for easy import into your CRM, saving you time and reducing the hassle of manual data entry.
- Fills the gaps: Traditional data enrichment tools often leave you with incomplete pictures. AI Researcher dives deep to fill those pesky data gaps, giving you a complete view of your prospects.
- Actionable insights: It’s not just about having more data—it’s about having the right data to make informed decisions and strategize effectively.
Find your next customer with Market Map
When LinkedIn Sales Insights falls short with broad, outdated categories like NAICS, Market Map steps in with a smarter approach by scoring prospect accounts based on their similarity to your best customers or ideal reference accounts. This means you’re identifying high-potential lookalikes that truly matter, not just any lead within a generic industry. Whether you need a high-level overview or a deep dive into individual accounts, Market Map offers flexible exploration with features like lookalike scores, company summaries, tier breakdowns, and custom filterable attributes. This precision and depth not only refine your ICPs, but also help you build better pipelines and make smarter sales planning decisions based on past successes. With Market Map, you’re not just replacing LinkedIn Sales Insights—you’re upgrading to a solution that provides actionable, detailed insights tailored to drive your sales success.
Why it’s better:
- Account segmentation: Identify and target the most lucrative market segments with precision.
Opportunity spotting: Discover untapped areas where your products or services can shine. - Actionable insights: Gain detailed account information that empowers hyper-targeted and effective outreach.
Supercharge your RevOps with Gradient Works
When you combine Account Research, AI Researcher, and Market Map, you get a suite of sales capabilities that’s not just an alternative to LinkedIn Sales Insights—it’s a game-changer. Here’s how we help RevOps leaders excel:
Sales planning:
Create detailed, data-driven sales plans that are tailored to your market’s unique dynamics. Our products provide the insights you need to set realistic targets and craft strategies that hit the mark.
Prioritizing accounts:
Stop wasting resources on low-potential leads. With our comprehensive account data and AI-driven prioritization, you can focus your efforts on the accounts that matter most, increasing your conversion rates and ROI.
Refining ICPs:
Your Ideal Customer Profile is the cornerstone of effective sales strategies. Gradient Works helps you refine your ICPs with precise data and AI-driven market insights, ensuring you’re targeting the right audience every single time.
Building better pipelines:
Our Account Research suite helps you build and maintain robust pipelines by providing the insights needed to build and assign prioritized target books to your reps.
Why choose Gradient Works to replace LinkedIn Sales Insights?
- Comprehensive approach: While LinkedIn Sales Insights focused primarily on LinkedIn data, our suite pulls from a wider array of sources, giving you a more comprehensive view.
- AI integration: Our AI Researcher isn’t just an add-on; it’s deeply integrated into our platform, providing smarter insights and automations that LinkedIn Sales Insights couldn’t match.
- Customization and flexibility: We understand that every business is unique. Our Account Research suite offers greater customization options, allowing you to tailor the platform to fit your specific needs.
- Seamless integration: Easily integrate with your existing CRM and sales tools, ensuring a smooth transition and uninterrupted workflow.
Curious to see how Gradient Work’s Account Research not only replaces LinkedIn Sales Insights, but revolutionized data enrichment? Schedule a demo today!
